Marketing for Sparkol is "miles away from just making coffee!"

Marketing for Sparkol is "miles away from just making coffee!"
Welcome to Inside the Company!  In this column, students share their personal experiences of what it's like to work as an intern within a variety of different companies.   Today, we will be talking to 21-year-old Alicia Dart from Plymouth University.  Alicia is currently working as a Marketing Intern at Sparkol as part of a 12-month industrial work placement (sandwich year). Inside the Company, logo, Wizbii, blog Hi Alicia, and thank you very much for your time!  Can you tell us a bit about your background and education? I’m from Bristol and I’m currently studying for a BA (Hons) Marketing Degree at Plymouth University.  I’ve always been very creative and love the creative side to marketing!  For my A’Levels I studied Art, Product Design, and Business Studies.  These subjects gave me the opportunity to bring out my creative side and to learn about new technologies and designs. Alicia Dart, girl, student, intern What criteria did you use when choosing a company? Ideally, I wanted to work for a company that wasn’t too large, as at the present time I didn’t want to specialise in one area of marketing. I wanted to understand the businesses whole approach to marketing as I knew this would help me gain a wider knowledge for the subject, and also enable me to develop my skills in each area.  It’s good to stretch yourself and work outside of your comfort zone now and again, and to put your hands to new things now and again.  Marketing is very diverse and offers a wide range of areas that you can specialise in.  I wanted to ensure that my placement would help me understand my strengths and weaknesses and to give me the opportunity to learn new things. How did you land your internship with Sparkol? The interview process for Sparkol was a little different to the other placements I applied for.  After seeing their products online I went away and did some research to find out more about the company and I liked what they were about.  I then messaged the CEO at Sparkol directly through LinkedIn, and the CEO then invited me along for an interview with the Marketing Manager.  I was then invited along for a second interview before being offered the placement. sparkol logo How much time passed between your application and the moment you were hired? It took about five months in total as the company were undergoing a restructure at the time. What are your missions? Describe an average day at Sparkol: Everyday at Sparkol is different, which is what I love about it!  Their flagship product VideoScribe is an online whiteboard animation presentation software.  Therefore their products are mostly digital and online and most of it is digital marketing.  I look at how well the products are doing and analyse their website and blog traffic.  I monitor how engagements are doing through analysis so that I can judge the best way to improve this and take action. VideoScribe Logo, Sparkol My favourite part of the role is identifying an idea for a new campaign or advert, and then creating a brief to pass on to design and then setting it live. It’s definitely a hands-on placement and I’ve had to hit the ground running.  It is miles away from just making coffee!  That’s why I love it! Can you tell us what the atmosphere is like at work? Sparkol has a creative and innovative culture, and the working pace is fast. The people are friendly and always willing to help. The company offers its work force many company perks which makes them feel valued. sparkol box, dog, pencil, bird, paper, balloon Would you recommend working for Sparkol and why? I would definitely recommend working for Sparkol.  I’ve learnt so many new skills since working here, which in turn has helped my confidence to grow and develop me as a person. The people at Sparkol will always listen to new ideas and allow you to bring your skills to the table. I might be on a placement but I am treated as an equal and I am always made to feel valued. Do you think that there are career prospects within Sparkol? I would love to think so as I love it here, but at the same time I appreciate that their Marketing Division is small. bloghead, sparkol, tree, ideas, creativity What are your plans for the future? After my placement, I will return to university to finish my Marketing degree. With everything I have learnt, and with some hard work I am hoping for a first!  I would then love to gain more experience in marketing by working abroad for a while. Thanks for your glowing review Alicia, enjoy the rest of your time at Sparkol and the best of luck for your final year at university! :)